I have never been blessed with copy writing skills, it comes rather difficult to me, but as everybody, I know bad copy when I see it. So below are a few easy steps to ensure our message is conveyed clearly.
Keep it short
People are only interested in the main details. They know you are getting married because your parents love you and you both love each other. Just tell them 'who, where, when'. I'm not saying cut all the pleasantries, but don't over-flourish as it dilutes the message.
Keep it user focused
You need to look at your guests as users of your product (stationery) so think about what they need to know. If you need to include extra information, make sure it clearly for their benefit.
Do not be apologetic
You are getting married and you should do it in the manner you want to do not induce extra text to apologise for extra travel time and expense, do not explain anything. People who are able to come will do so, and others will make up a crafty excuse(as we all would).
Mr. and Mrs. Fitzpatrick request the honour of your presence
at the wedding of threir daughter
seventeenth of November
two thousand seventeen
at 3 o'clock in the afternoon
Lakeside Inn hotel
Lake district, Northumbria
by 25th October, 2017
_ Happily accept
_ People attending
_ Regretfully decline
Tell me how you get on with writing your invitation working in comments and if you have anything to add.